A pinch of Salt…
Most of us take the salt in our shakers for granted. But there is a world of history and tradition in a pinch of salt.
Did you know that a hundred years ago salt shakers were practically non-existent?
That was before 1911, when Joy Morton began adding an anti-clumping agent to salt.
Before Morton’s ad agency thought up the little umbrella girl and the slogan "When it rains, it pours," the very idea of tiny, perfectly white, uniformly-sized salt crystals was a revolution.
But as so often happens with revolutions, now, a counter-revolution has begun.